Logo & Mark
The Cary Academy logo is comprised of a temple mark plus a wordmark. While the temple mark may be used separately from the wordmark, the wordmark is never used as a stand-alone device, with the exception of promotional items that are too small for the temple mark to reproduce legibly.
The wordmark typeface is Gotham Bold. This is the only place this font is used. Do not use it in any institutional publications or media. The pairing of modern typography with the classical Greek temple speaks to Cary Academy’s position as an innovative leader in education.
The temple mark is an evolution of the previous mark. It has been simplified for greater scalabilty and legibility. It may be used without the wordmark as a stand-alone graphic. Do not use this mark to create other logos.
Do not attempt to reconstruct the logo. Always use the files provided in Downloads.
Clear space
When placing the logo, be sure to leave proper clear space around it for visibility and contrast. Do not “crowd” the logo with other graphic or textual elements. Leave clear space that is at least the height of the temple on all four sides of the logo. There may be times when maintaining proper clear space is not possible. However, try to follow these guidelines whenever you can. These guidelines are only minimum clear space requirements. More space around the logo is always encouraged.
Use the height of the temple to determine the clear space around the logo.
Preferred uses
Whenever possible, the logo should be rendered with PMS 301 blue and PMS 116 yellow.
The reversed-out version provided shows the wordmark in white.
Never reverse-out the temple mark.
All single-color versions are considered specialty logos (not the preferred institutional logo). Approved versions are provided in downloads.
Violations
In order to maintain a strong identity, do not compromise the integrity of the CA brand with unapproved logo variations.
Two-color specialty use logos
The logo may be printed in two colors on a white substrate or a dark blue substrate. When it is printed on white, the ink colors will be PMS 301 and PMS 116. When it is printed on the dark blue the ink colors will be PMS 116 and white. The logo may not be printed in two colors on a yellow substrate since the outer ring will disappear.
Approved two-color version for use on white merchandise substrate only.
(PMS 301 + PMS 116)
Approved two-color version for use on dark blue substrate only.
(White + PMS 301 + PMS 116)
One-color specialty use logos
For merchandising purposes, the logo may be printed in white on a colored substrate.
It may also be printed one-color (black or PMS 301) on white, yellow, or light value neutral colors (for example: gray or khaki). In this case, PMS 301 is preferred.
1500 N. Harrison Ave.
Cary, NC 27513
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Telephone: 919-962-7123
Fax: 919-962-5167
Communications Department
We create content, words, and visuals that highlight Cary Academy's excellence. We are laser-focused on spreading the word about Cary Academy—its strengths and accomplishments—in compelling ways that represent the diversity of experiences within our community.