Curious.
A curious mind is an active mind. Our communications should engage viewers. Draw them in. Pique interest. Excite speculation.
The Cary Academy brand guidelines exist so we can all communicate with a consistent message. This online brand toolkit is designed to help you do exactly that. Please use it to guide you in your Cary Academy communications.
Why do we need guidelines?
Guidelines let us speak with one voice, to build momentum toward our goals, to foster pride within the school and in the external community.
Everything you need in one place.
Visual Identity ›
See what elements make up the Cary Academy brand and learn how and where to use them.
Fonts ›
Find out about the CA font family and the available styles, which includes a serif, san-serif, and handwritten font.
Downloads ›
Access all of our logo files, marks, letterhead, and other assets from our archive.
Our brand is so much more than a logo or tagline.
Our brand is a reflection of everything we do, say, print, broadcast, and post. Curious is not a reinvention of Cary Academy; it is a fresh, forward-looking expression of our foundational values.
Every member of our community is responsible for how the Cary Academy brand lives and grows. Every time we interact with prospective families, community partners, potential donors, or the general public, we influence perceptions of the school and our community.
As brand ambassadors, we must present a cohesive and consistent message.
Let’s talk about Curious:
What makes Cary Academy curious? Inquisitive students who are always eager to discover new things. Teachers who constantly seek better ways to engage minds. The challenging, yet comfortable, environment. And academic excellence that isn’t defined by class rank or GPA. (To name just a few things.)
How to look Curious:
Curiosity is the opposite of dull and apathetic.
Curious people are happier, and therefore more successful (it’s a scientific fact).
In a nutshell: The number-one enemy of learning is boredom. Curiosity bests boredom. In other words, curiosity is essential for effective, active, engaged learning.
Unsure if something fits the brand? Ask yourself,
“Does this story/example/article, etc., C.U.T. I.T.?”
Creative: Is it imaginative and original?
Unique: Is it surprising? Is it something other schools can’t or won’t claim?
Thought-provoking: Is it interesting and engaging?
Intelligent: Is it smart? Does it convey academic excellence?
Trailblazing: Is it innovative, inventive, and impressive?
1500 N. Harrison Ave.
Cary, NC 27513
Email us
Telephone: 919-962-7123
Fax: 919-962-5167
Communications Department
We create content, words, and visuals that highlight Cary Academy's excellence. We are laser-focused on spreading the word about Cary Academy—its strengths and accomplishments—in compelling ways that represent the diversity of experiences within our community.