Color Palette
Cary Academy’s new core palette features a nuanced dark blue, as well as a lighter blue. The dark blue is a shade darker than what was previously used to create a more established and sophisticated look. There is also a light blue to provide a tonal bridge between the dark blue and yellow.
Core palette
White should be the dominant color for all pieces without large background photos. Cary Academy’s school colors are the yellow and darker blue. The lighter blue is the main color for headlines. The darker blue is reserved for emphasis of key words or phrases. The gray is used almost exclusively for text. Avoid using black except in small areas for emphasis.
Please note that the coated and uncoated versions of the yellow are different and that the CMYK breakouts are not straight conversions by number, but are more optically-correct process versions of the PMS.
Pantone
301c
C 100 M 72 Y 27 K 12
Web #004E7D
Pantone
301u
C 90 M 61 Y 23 K 5
Pantone
116c
C 0 M 18 Y 100 K 0
Web #FFCE02
Pantone
108u
C 0 M 12 Y 87 K 0
Pantone
279c
C 72 M 37 Y 0 K 0
Web #468AC9
Pantone
279u
C 100 M 48 Y 6 K 0
70%
Black
C 40 M 40 Y 30 K 70
Web #433e43
Secondary palette
No more than two secondary colors should be used at a time in any particular execution. In multi-page communications, whether print or digital, all of the secondary colors may be used, but no more than two per spread.
Pantone
361c
C 76 M 4 Y 100 K 0
Web #3CAE49
Pantone
361u
C 73 M 9 Y 93 K 0
Pantone
1505c
C 0 M 71 Y 100 K 0
Web #F36D21
Pantone
1505u
C 0 M 62 Y 82 K 0
Pantone
315c
C 100 M 46 Y 38 K 13
Web #00687F
Pantone
315u
C 91 M 40 Y 37 K 8
Pantone
299c
C 80 M 18 Y 6 K 0
Web #00A0DF
Pantone
2995u
C 77 M 24 Y 6 K 0
100%
Black
C 0 M 0 Y 0 K 100
Web #000000
Color usage
No more than two secondary colors should be used at a time in any particular execution. In multi-page communications, whether print or digital, all of the secondary colors may be used, but no more than two per spread.
Core palette color distribution
Core palette plus secondary palette color distribution
1500 N. Harrison Ave.
Cary, NC 27513
Email us
Telephone: 919-962-7123
Fax: 919-962-5167
Communications Department
We create content, words, and visuals that highlight Cary Academy's excellence. We are laser-focused on spreading the word about Cary Academy—its strengths and accomplishments—in compelling ways that represent the diversity of experiences within our community.