Today, we started off the morning on a Zoom call with our WEP coordinator and Social Media Manager at French West Vaughan, Alaina Ruggery- below is a picture of us all on the call! She gave us an informative overview of what our time at FWV will be like, what it’s like working there, and taught us all about the different aspects of the firm. We learned about the four different teams at French West (social, digital, account, and creative!) and what they do- later this week, the plan is for us to be able to shadow the managers/directors of each of those teams! We also learned what a RFP is (request for proposal), and how it plays a part in the process of French West Vaughan attaining clients.
Later in the afternoon, we got to individually explore the websites and socials of different French West Vaughan clients- from Pendleton Whiskey to Wrangler Network. We also got to look at different case studies and blogs from the firm. Tomorrow we plan to be able to visit the firm in person and shadow people from different teams.
