My experience at French West Vaughan was an insightful one. I was able to learn a lot about the PR industry, specifically within an agency. Collaboration and flexibility were two of the most important factors in the advertising space. Personally I didn’t find myself too interested in that area, but I did find an interest within the creative team where they made things such as advertisements and logos for brands. While we were only able to meet with them briefly, their job sounded interesting and fun. I plan to use my knowledge gained at FWV in the future.
Tag: PR
Day 4: French West Vaughan
Today we joined in on a social status meeting where they discussed updates with various companies (and the government) such as Pendleton whiskey and Case Knives. For both companies, influencers were one way to reach a larger audience. They also work with the North Carolina Department of Transportation where they discussed campaigns such as Click it or Ticket and Booze it, where they work to improve traffic safety. Creating content and utilizing influencers were also a large part of this project. After this meeting, we also were able to meet with Barrie, the VP, and Ms. Best, who is the COO. We discussed and asked questions about their job and FWV in general and were able to gain many new insights.
Day 1: Company Intro Info and Internal Meetings
Today we learned about the inner workings of the company, from the way it was set up to how it runs. We sat in on internal meetings discussing planning, status updates, and client content schedules. We also asked our pressing questions about the company before breaking off into smaller groups to shadow individual team members. Everyone was super nice and answered tons of our questions!