After my daily trip to the office shredder, I spent most of my day looking for prospects to send promotional ads to for upcoming events. I am not going to lie, it was very uneventful, but I learned the importance of prospects and networking within the marketing department.
Finding prospects, or potential new clients, is what keeps the marketing department very busy, but ensures that the box office is making sales. Affinity groups and organizations are searched in hopes of finding some similar interest with upcoming shows, they are then sent some sort of deal for purchasing tickets (for Summer Fest there are many deals going around) with the thought that these people will want to buy tickets in bulk for friends and family.
Tomorrow will be my first day at Summer Fest and I have been ensured that it will be very busy and will have me doing lots of errands, (and after seeing the list of things needing to be done, I believe it) but I am excited to finally get out from my cubical and help out on site.
