Day 5: This Time it’s Different

For my 5th day of the work experience program, I was at dash studio in Raleigh. They’re a small company focused on animation and motion design, mainly for advertisements. They’ve worked with Riot Games, IBM, Coca-Cola, and more.

Here’s a sample of the kind of stuff they do (it’s super cool):

Today when I arrived, I met the team (5 people plus a 6th who works from home), and their new summer intern. They showed me around the studio and explained their work. I got to listen in on a client call, which was nearly unintelligible (bad connection maybe?), and therefore pretty boring. Afterward, Mack Garrison, one of the co-founders of dash explained their process. Once they get a client and hash out the details of the job, the team has to write a script, storyboard, and create stills that illustrate the style of the intended animation. Once that’s done, they finally get to animate the piece. However, that doesn’t always go well; sometimes clients are picky about details, and sometimes the team at dash has to change huge parts of the project. It seems like hard work, but everyone at the studio seemed to really enjoy their jobs.

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