I think my main takeaway for this experience is the importance of marketing and branding. I’ve realized that no matter how good you execute things, it won’t be impactful unless people know about it. It’s important as a business to have an online presence especially now that so many things are virtual. Overall, I’ve learned a lot about marketing, Homestead Sage, and UVC technology through WEP.
(I forgot to take a picture of our final meeting)
A huge reason why UV-C lights are not more commonly used in places like schools or hospitals is safety concerns. While there are risks relating to UV-C radiation, Homestead Sage takes all the precautions and they understand the proper installation process. Therefore, we decided to make a new section of their website that is dedicated to addressing those concerns. It is still in progress and in a word doc right now.
Tomorrow is our final check-up with Mr. DiFrancesco and Ms. Scandalios. We went over everything that we needed to finish: safety procedures document, social media posts, and PPT for Friday.
Today we finished up the resource library! We added summaries and quotes before the articles so that people browsing the Homestead Sage article can easily see which articles they do or don’t want to read. We finished up the FAQ, but we are also planning on adding another section that addresses certain safety concerns people have about UVC radiation.
Today, I started working on the instagram/facebook information series on UVC lights. It’s really important to spread awareness about this technology as it can help us have clean air and even kill COVID-19. There is a lot of misinformation on UVC radiation so the information series will be extremely valuable.
Jordan and I met to talk about the next step! We decided to split up tasks for the resource library and each find some articles. It’s been really interesting learning about UVC and creating this resource library!
Today I finished the resource library and showed it to my hosts. They gave me some feedback and I am going to revise it tomorrow and Friday. Through making this and finding articles, I learned a lot about UVC radiation and how it can help us have clean air.
At noon, Jordan and I met with Mr. DiFrancesco and Ms. Scandalios to get some feedback on our projects. It was really helpful to hear their opinions and ideas. Ms. Scandalios suggested adding a summary to each article in the resource library which I thought was a wonderful idea to make the website more user-friendly.
Today we continued working on our projects. After getting together with Jordan yesterday, we decided to each take the lead on one project. I’ve been working on the resource library and Jordan has been working on the SWOT analysis. Today we mainly worked on finalizing things as we will be meeting with Mr. DiFrancesco and his wife tomorrow to discuss the next steps. Creating the resource library has been really fun. Through finding the best articles for the Homestead Sage website, I got to learn a lot about the UVC technology itself. It’s really important to spread awareness and address the misinformation on it. The SWOT analysis also has been really helpful for us to understand more about the small business and the best ways to help them build a better online presence.