In the afternoon today, we got the opportunity to shadow Emily Brice, an account executive at French West Vaughan. We sat in on two of her calls and learned some backstory on how she ended up working at FWV. She graduated from UNC a couple years ago and then worked at a firm in NYC (with a focus on pharmaceutical brands), and now specializes in those clients here too! She told us how she works on a lot of local pharmaceutical startups, but also on larger clients too, such as Quest Diagnostics. It was a super fun way to end off the day and we learned a lot!
Author: sonias981
User Generated Content (UGC’s!)
In the afternoon today, we met with our lead coordinator and also Social Media manager, Ms. Alaina Ruggery. She walked us through the Disney Princess and Wrightsville Beach accounts and showed us their social media roadmap for June and the software they use to create this plan and generate ads. We learned about how for most of their Instagram feeds they utilize UGC’s, or user-generated content, which is essentially reposting other creator’s images with permission. We learned about how they attain said permission, keep track of it, and how they form copies (captions) based on the photos. Below is a picture of us with Ms. Ruggery in the Oak Room!!
Day 1 at FWV!
Today, we started off the morning on a Zoom call with our WEP coordinator and Social Media Manager at French West Vaughan, Alaina Ruggery- below is a picture of us all on the call! She gave us an informative overview of what our time at FWV will be like, what it’s like working there, and taught us all about the different aspects of the firm. We learned about the four different teams at French West (social, digital, account, and creative!) and what they do- later this week, the plan is for us to be able to shadow the managers/directors of each of those teams! We also learned what a RFP is (request for proposal), and how it plays a part in the process of French West Vaughan attaining clients.
Later in the afternoon, we got to individually explore the websites and socials of different French West Vaughan clients- from Pendleton Whiskey to Wrangler Network. We also got to look at different case studies and blogs from the firm. Tomorrow we plan to be able to visit the firm in person and shadow people from different teams.
