Today was mainly a day for on-the-ground market research. We decided to yet again divide into groups of two and travel to REI and BPS. Scott and I went to BPS and asked associates and customers on what they would think about clothing that was mosquito resistant and chemical-free. Results were outstandingly positive. Many people were interested, and we even kept a few people for a conversation about the textile and the importance of its development. When we were done, Scott and I went to the local Chick-fil-a to refuel before we headed back to HQ Raleigh. Upon our arrival to our homebase, we added today’s survey information to our wide range of data points. These in-person surveys were essential for receiving relevant data with potential customers. After we organized all of our data, we analyzed it and continued to do more research.
