Today was another day of meetings. We started out with a morning meeting with the whole team associated with Wrangler. After everyone had debriefed and was on the same page we moved to another smaller conference room where a guy named Clay, another woman named Colleen, and two other women that I had never met had a meeting about their media trip they were planning in order to get publicity for Wranglers new outdoor line. This was one of the coolest and most interesting meetings I had been to so far because I got to watch first hand as the team formulated a pitch for a piece of “viral content” that involved some celebrities and athletes that had already worked with the brand. I’m not sure if I can go into the details of the plan or not because it hasn’t been officially put out yet, but it was really cool to see them just throw ideas around and then get really excited once they thought they had something that was going to be a hit.
After lunch was also really cool because we got to have a one on one meeting with one of the head art directors at FWV named Rich. He talked to us about how he got into Graphic design, what a typical day was like for him at the office, and then he showed us a logo design for a charity bike race that he and his team had just finished working on. Overall Rich was just a really interesting guy to talk to and his work was very impressive.
