Day Six at French West Vaughn was by far the most interesting day of work so far. Today we were shadowing the creative department. The creative department takes care of things like naming, creating events, and the visual design of advertisements.
Today we were working with a newer Client of FWV. This particular client isolated CBD from the cannabis plant and sells them to pharmaceutical, makeup, and food companies. Currently the name of the company is XYZ but that is about to change. We were given the job of finding names that are more fitting for the things that XYZ actually does.
After that we had to create ideas to advertise for a top secret project that the FWV will be working on for the next 5 years(!!!!). These ideas were later discussed and implemented in the creative meeting afterwards.
