I started out my day, getting to SAS 15 minutes earlier than usual, at 9:45 a.m., to meet Jennifer Chase, one of the Global Partner Marketing Managers. We talked with her a little bit to hear about her job. After this I met with Alli Soule. Allie runs the SAS social media and uses different technologies like HootSuite and Sprinkle to monitor what is going on all over social media. She explained different terms likes “Social Listener,” “Social Monitoring and Response Team,” “Employee Advocacy,” and “Influencer Marketing.” She explained how all of these work and have an impact on sales/marketing. She also mentioned with the uproar in social media within the past few years, the laws aren’t able to keep up with it. Just recently the U.K. passed a law called the GDPR which deals with privacy in social media. After meeting with Allie, I drove over to 940 NW Cary Parkway. Here, is where the social monitoring and response team is located. There are a bunch of people sitting in their offices answering chats, calls, and tweets, and emails sent to SAS. They get a notification anytime SAS is mentioned, where they can reply to the social media device that it is sent to. On top of this, they also monitor Dr. Goodnight’s person social media accounts.
During lunch, Liz and I ate with Kate, a marketing intern from Elon and we discussed the college process/internships in college/majors in college. It was very helpful because Kate and I discussed all the different paths. It was also really nice because Kate is originally from Cary, so we had a lot in common. After lunch, I listened to a conference call Liz had on the upcoming webinar. The call was in the early stages of the planning process, but it was nice to hear about it because this was a project Liz and I had been working on a little bit each day. After the conference call, I sat in on a meeting with about 25 people, planning an upcoming event in San Diego. This meeting was also in the more earlier stages of the planning process, but it was interesting to see how all of the different departments planned, talked, and worked together.
