Today we started our work at French West Vaughn, a marketing and advertising company. French West Vaughn has about 50 different clients. The companies job is to help promote and spread the word about their clients brands. Some of the brands that French West Vaughn has are Melitta coffee products, arena swim wear, and north Carolina pork council. Every day we will be working with a different part of the company to learn how the company functions. Today we worked with Morgan Dougherty, the Account Executive. We helped her find both good and bad reviews about these different companies so they can get information about how the public is viewing the products and adapt their techniques based on the comments. Melitta and Arena are doing pretty well. Melitta actually just released a new coffee pour over cup that they are trying to promote. Unfortunately, the North Carolina Pork Council is currently facing 7 different lawsuits and has already lost the first law suit. French West Vaughn is working to help improve how the public is viewing the pork council. We learned a lot today and I look forward to learn more about the other jobs at the marketing company.
