Today we started out our day by doing some research for Pendleton Whisky. Pendleton Whisky is one of FWV’s Biggest clients, as FWV does all sorts of work for them. We were tasked with finding influencers for their music festival in Pendleton, Oregon. For this campaign, FWV wanted to branch out from their traditional cowboy/cowgirl aesthetic, and so they wanted us to find more lifestyle influencers. After this, we sat in on a creative status meeting. Also, we sat in on a meeting held by John Moore. John Moore is the head of the creative team at FWV, and he told us a little bit about how the creative team organizes photoshoots and other things. He also ran through a schedule of the NCDOT shoot happening at Bond Park the following day. We got to see the storyboards and overall plan for the ad, which was really interesting. In the afternoon we met with Leah. Leah is an account supervisor at FWV who works mainly with the travel and tourism team. Leah took us through some of her clients, and gave us more insight into how the account management part of the business works. Overall, this was a very informative and interesting day at French West Vaughan.