Today we started out our day by doing research for BOA. BOA is an athletic performance enhancement company who has developed an electrolyte spray. BOA was invited to be on David Meltzer’s clubhouse segment “Ask Me Anything”, and we were tasked with researching the types of questions typically asked on this segment. Later in the morning, we met with Sarah. Sarah gave us some background on her time at FWV, and gave us some insight into how it is to enter the PR indsutry/the transition from college to the professional world. We also listened in on a Greenville client update, about what has been/will be done for Greenville social media. After lunch, we did some more research for BOA, and after this we met with Melanie and Madeline. They are a part of the Diversity, Equity, and Inclusion team at FWV and they gave us some insight into how integrated firms have to educate themselves on the various aspects of DEI in order to avoid making performative initiatives.
Also, here is a picture of a poster showcasing various advertisements that FWV has done.