Today was my fourth day at SAS as a part of the Cary Academy Work Experience Program and my day was spent in the Marketing department in Building C. My favourite part of the day came when I talked to Mr. David Phillips, the Senior Digital Marketing Specialist. Mr. Phillips explained to me how he is responsible for pushing SAS’s websites and resources to the top of the Google search engine. He does this by bidding on keywords which then allows SAS’s sites to appear closer to the top of the Google page. I found it super interesting how some key words such as “Big Data” could code up to $50 a click. That means when someone types in “Big Data” into Google and hen proceeds to click on the SAS.com link below, that click costs $50! Although the day was mostly spent talking to employees of the Marketing Department, I was able to venture up to the sixth floor and inspect Dr. Goodnight’s world reknown rock collection. His collection contained geodes from India, fossils from Egypt, and stalactites from Spain!