After lunch, we met virtually with Abigail Quesinberry, FWV’s Social Media and Influencer Marketing Associate Vice President. We learned about boosting posts on social media, which entails paying companies like Facebook and Instagram to promote the given ad so more followers view it. We also gained insight into the extent of the social media ideas included in a Request for Proposal. Abigail explained how the goal is to impress the potential client while not giving them enough information to execute the idea without FWV. In addition, we inquired about working with influencers, and Abigail outlined the benefits and difficulties that come with influencer marketing. Surprisingly enough, the best influencers to work with have 50-200k followers because they are less expensive, have followers that are more engaged, and more often go above and beyond what is expected from them. All in all, our last day in the office was successfully bittersweet!
