As Friedrich Nietzsche once declared, “There are no facts, only interpretations.” Given our unplumbed cognizance of Neitzsche’s ontological revelations, we vow to seek other interpretations with the intention of ameliorating our analysis. We looked to Mr. Self for this requisite interpretation. As we presented our model about customer acquisition costs, Mr. Self uncovered a major flaw in our complex analysis: using the number of salespersons to determine the number of new customers. Instead, Mr. Self recommended we alter our data analysis by using marketing expenditures to determine the number of new customers through the sales process. Although this caused major changes in our formulas and code, we created a more realistic model representing the cost structure of MPro5.