After lunch, we had the opportunity to shadow Alaina Ruggery, Social Media Manager at FWV. Her main focus is content creation along with connecting clients with influencers. She walked us through how she finds influencers she thinks are best to partner with for specific products along with the usual agreements they make for them. Influencers have the freedom to create whatever content they like with the product, but afterward, FWV looks over it before it gets approved. FWV also usually gives the influencers a list of dos and don’ts to keep in mind. To find influencers, Alaina keeps up with certain tags on Instagram and takes note of an influencer’s audience engagement. She also told us some bad experiences she’s had with some influencers to let us know that sometimes they have to deal with inconvenient and incompetent people. However, all in all, it was very interesting to hear how FWV connects clients with influencers in order to promote their product and what the whole process looks like:)
Alaina showing us some content created for the Disney Princess Style Instagram page.