Today was a super fun day in the marketing world! The coolest parts of the day was when I got to sit-in and watch a Webinar conference that promoted a new SAS product. However, at the start of my day my host (Scott) told me a few things about the marketing philosophy at SAS. He explained the infinity sign and how the marketing department uses it as its guide. As a costumer you first feel the need to have something, then you research that particular product you are interested in, then you decide and buy. This left section of the loop is one part of the management team that searches for new costumers. The right side looks to retain costumers by making sure the experience of adopting, using and recommending the product is efficient and smooth. The funniest part was when Scott used the boyfriend metaphor to fit this model!