Today was sadly my last day at FWV. This morning, we got an opportunity to finally put together a full-fledged PR pitch. Alaina sent us some examples of real pitches, and we had to put together our own. Essentially we were sending a letter to a travel journalist about Wilmington, and FWV wanted us to put together a short list of reasons why Wilmington was a good destination. In addition to this, we also researched a variety of travel reporters in general, and compiled a list for the Travel & Tourism team at FWV. After this, we met with Abigail and Sarah to go over some influencer marketing basics. This presentation provided a really strong overview of the various aspects of influencer marketing, and it was really interesting. It gave specific statistics surrounding influencer follower requirements, and payouts. In the afternoon, we travelled to the NCDOT shoot happening in Cary. At the shoot, we got to see the production team in action, which was awesome. We also talked to the producer who gave us some insight into the industry of producing, and how the business works. Overall, this was probably one of the coolest days of the whole work experience, as we got to see the creative team in action, but also got to see the work of all of the other teams coming to fruition. I really valued my time at FWV today, as i got to learn even more about the field of influencer marketing, and I got to put my PR skills into practice.
Here is a picture of a drone used in the video shoot.