Today we shadowed a meeting about possible marketing strategies for one of the biggest FWV clients, Pendleton Whiskey. This meeting gave us some insight about the collaboration involved in advertising at an agency- between teams, between FWV and influencers, and between the account employees and FWV team members. The highlight of the day was our independent task- finding influencer candidates for the ABB Formula E account. They’re looking for influencers to attend and bring attention to a race they’re sponsoring in NYC. This was interesting because it allowed me to see the what qualifies and disqualifies influencers from being asked about sponsorships, what types of people they look for, and how they market products through posts and trusted influencers.
Here’s a picture of us after finishing finding the candidates!
