On the first day at FWV, we learned all the basics- vocabulary, background, key components of an agency, etc. One insight that stood out to me was that they run a “fully integrated” campaign, which means they work on all aspects of their company. For example, they are currently planning social media campaigns, influencer campaigns, press releases, pitches, and a music festival. Some other main clients include Wilmington Beaches, Town of Cary, Wrangler, Greenville NC, NCDOT, and APPA. They manage all the PR and advertising needs a company could have by being composed of 4 teams- the social team, which manages social media accounts and influencers, the paid media team, which manages all advertisements you pay for (billboards, radio ads, paid boosting on social media and sponsorships, etc.), the creative team, which manages design campaigns and all creative aspects of advertising (graphic design, videography, etc.), and the account team, which is PR focused and manages client communications, press releases, pitches, etc.
Here’s a picture of everyone in our new cubicles!
