Today we joined in on a social status meeting where they discussed updates with various companies (and the government) such as Pendleton whiskey and Case Knives. For both companies, influencers were one way to reach a larger audience. They also work with the North Carolina Department of Transportation where they discussed campaigns such as Click it or Ticket and Booze it, where they work to improve traffic safety. Creating content and utilizing influencers were also a large part of this project. After this meeting, we also were able to meet with Barrie, the VP, and Ms. Best, who is the COO. We discussed and asked questions about their job and FWV in general and were able to gain many new insights.
