Today we started off by finding some Formula 1 influencers. ABB, a client of FWV is looking for some influencers for an electric Formula 1 race they are holding in NYC, so we were tasked with finding good candidates for this program. After this, we sat in on a brainstorm session for Pendleton Whiskey, one of FWV’s largest clients. We got to hear all sorts of ideas about potential marketing strategies, giveaways, and influencer involvement. This meeting really gave us a snapshot into the creative process of coming up with a marketing campaign, and how much thinking goes into every single detail. In the afternoon, we split off into two groups. Some of us met with Colleen, a Group Account Director. Colleen gave us some insight into client relationships, degrees needed to enter the industry, deadlines, and content calendars. Tomorrow we will likely be searching for User Generated Content (UGC) on Instagram to use for the Wilmington Beaches Instagram account.
Here is a picture of us in the common area:
Excellent update on Day 3! Interesting info on clients and projects.