Day 4 (6/1) There is no script for private real estate

On my fourth day, I was with Home Town Realty in Clayton. HTR has offices all over eastern NC, including one in Raleigh. They do almost $800 million in residential sales annually, making them a top 100 real estate firm nationally. In addition to residential sales, they also do a great deal of freelance development of residential communities, showing the diversity that is possible with private development when compared to the homogeneity of public corporations like Regency. HTR is built on residential sales, and the most important part of these transactions are the agents. On my first day with HTR, I got to sit in on an agent interview, and see what characteristics are important for an agent to be successful. I was told that the agents must not only be driven and put together, but also, they must be very personable, or else they will have a harder time interacting with buyers and sellers. Ultimately, the agents are responsible for the hundreds of millions of dollars of HTR annual sales, and therefore the success of the company is, to a large degree,  predicated on the aptitude and competence of the agents.

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