Virtual Reality and Market Research – Sarah

Today we were assigned new topics to research between our two meetings. Rohan and I researched VR – what the market looks like, where it’s going in the future, what’s holding it back from going mainstream, what are potential uses for it in the future. We had some good conversations about how it’s use cases and consumer demand that really creates a market for a technology and how because most consumers can’t justify the price and trouble of a VR headset, it’s not taking off. After that, Greyson showed us some research and market analytics tools that he uses when he has to put together presentations.

An Oculus Quest 2 VR headset

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