After reviewing our research PowerPoints with Dr. Pandi, he took us to the ritualx shop and introduced us to Emma, an NC State student working in the store today. She showed us the 20 different formulas and their categories (CO2, Terpene, etc.) as well as the process with which they prescribe different formulas. They use a series of personal questions about the customer and their pain to determine what formula (or balm) would best serve the customer’s needs. They also have a section of the store dedicated to pet Cannibidiol products, where they show the relationship between the weight of your pet and the amount of product they should take (e.g. 10 pounds –> 1/4 dropper of formula).
