This afternoon, we met with Molly Beitz, the Art Director at French West Vaughan. She obtained her BA in Graphic Design at Meredith College and utilizes her degree on the Creative Team by designing websites, logos, and posts for social media accounts. I loved getting to see the extent of her work from the results of her recent photoshoots for Tree Top and Wilmington and Beaches CVB (see below) to her use of Animate and Photoshop. It was also interesting to learn how each client has different expectations and levels of involvement in the shoots and what ultimately gets posted. Molly stated that her preference was for the companies to trust her and give her free reign to conduct the shoot however she wanted.
