In the morning, we started off the morning by shadowing Lauren French, Assistant Account Executive at FWV. She had a bunch of calls that we had the chance to sit and listen in on. She focuses on media coverage for her clients. For example, there is a nation pet event coming up next year and right now Lauren and her team are trying to get media coverage for that event. She works on both large and small projects. For example, she also posts on social media for a veterinarian who focuses only on cats. So she posts fun cat memes and GIFs on their Facebook account daily along with monthly engagement insights.
