After lunch, Cassidy, Linda, Sonya, and I were tasked with brainstorming ideas for how to promote the collaboration between Wrangler (a clothing brand known for its jeans) and a disclosed partner (another exciting clothing brand). The brands are working with French West Vaughan in hopes of organizing an event or a TikTok launch for their collection drop at the end of July and in September. We researched upcoming music and art festivals, planned a pop-up shop, and studied marketing strategies for posts on Tik Tok and Instagram. Below is a picture of us working in this cute lobby area! We are looking forward to helping brainstorm on more projects tomorrow!
