This morning once Kendyl, Sonia, Linda and I arrived at the office we met with Senior Account Executive – Ms. Hollyn Page. We shadowed her all morning and got to sit in on various meetings/conference calls discussing the agency’s oldest (and one of their largest) clients: Wrangler. The most interesting meeting, in my opinion, was one between her and Ms. Lauren French going over their notes from “Market Week”. This hectic week consists of conference calls with magazines and other publications discussing their potential interest in featuring items from the newest collection. We even got a sneak peek of the look book for a collab between Wrangler and a popular clothing brand (one we all love clothes from but cannot name since it hasn’t launched yet), so we got to see the unreleased collection!
