For our Work Experience, Sophia and I will be working in marketing and social media with Vince DiFrancesco and his wife, Nikki Scandalios, at their business, Homestead Sage. Homestead Sage provides energy auditing services, training for energy auditors, and UV-C installations. Today, we had a Zoom call with our hosts to discuss a schedule and framework of our time with them. Our first task was to develop a marketing/communication audit using SWOT (strengths, weaknesses, opportunities, and threats) analysis. We will also be creating a resource library of articles to share information with the public to promote the values of UV lights and energy efficient technology and to counteract misinformation. Later in the afternoon, Sophia and I met on another Zoom call to discuss our project. We created shared Word Documents and spent the rest of the afternoon researching to prepare for our check-in call with our hosts on Wednesday. We are both so excited to continue our work with Homestead Sage over the next two weeks!
