The first day of our Work Experience Program was from home where we Zoomed in with social media manager Ms. Alaina Ruggery at French West Vaughn, a public relations and marketing agency. She outlined the difference between in-house marketing and agencies like FWV; for example, the in-house marketing department for Lowe’s Home Improvement works solely on advertising Lowe’s services and products while marketing agencies take on several companies at a time. Specifically, Ms. Ruggery works on advertising the Disney Princess Style collection and Tree Top Fruit products, among others, through social media. While Ms. Ruggery’s work primarily falls in line with the Social Media Department, FWV also has an Account Team, a Media Team, and a Creative Team that focuses on different areas of the marketing process. In the end, though, they all collaborate to execute campaigns, design websites, and build brands.
We spent the afternoon digging through a handful of FWV clients’ websites and social accounts. From NC Sweet Potato Commission to Storm Brew (for all of my Carolina Hurricanes fans out there!), FWV helps its clients grow and thrive through the use of advertising and marketing strategies. You can check out even more companies French West Vaughn has partnered with through this link: https://fwv-us.com/work. I look forward to visiting their downtown Raleigh office and learning more about each department tomorrow!