Today was our second market research day in stores. We split into the same two groups as our second day at work. This time, Will and I got to travel to Cary for a jaunt into Bass Pro Shops. Here we were able to interview customers on what they would think about insect resistant clothing that was all organic, no chemicals involved. The most interesting person that we got to talk to and got information out of was actually one of the employees who was stocking the shelves. She said that she had a lot of personal experience with bug-related maladies as her mom had died from Lyme Disease and her daughter in law came close to death from a mosquito bite. Will and I found this to be very impactful and it gave us an idea of what the market could truly for this sort of product in the US and beyond.