Today I spent my day with the social media team again, this time helping with captions instead of finding pictures. In the morning I inserted captions, hashtags, and photo credits into a planner for the North Carolina sweet potato Instagram account run by French West Vaughan. Each month is planned out for the account with posts and captions laid out for each day so I was working on the June posts. It took me much longer than expected, perhaps because I strongly dislike sweet potatoes, but I managed to insert a few good puns so we’ll see if they get posted.
In the afternoon I worked on the later stages of social media planning with the official Disney princess style account which posts Disney-inspired clothing and other products targeted towards adults. I was working on editing the June planner using feedback from the client. I learned that the majority of marketing is going back and forth with a client tweaking things along the way until they’re satisfied. It was very interesting to see all the work that goes into running a large social media account and I gained new appreciation for what a social media manager actually does.