Today at French West Vaughan, I switched over from the social media department to the creative department. Social Media Art Director Jerstin gave me the rundown on the various projects he was working on. One of the ongoing clients is Wrangler who you might recognize from the lyrics “Wrangler on my booty” by legend Lil Nas X in his hit “Old Town Road”. French West Vaughan helped Wrangler capitalize on such exposure by releasing several “Old Town Road” clothing items which blew up.
Next, Jerstin explained the “Legends” series that French West Vaughan is running for Wrangler which includes various stories related to the brand. Tomorrow, he’s leaving to film an all female biker gang in Colorado for this project and so this morning I spent my time pulling out various videos about biker gangs for reference.
Finally, in the afternoon I practiced making logos for a Pet Company that was being somewhat difficult because of all of their “recommendations.
