Today I began my internship at French West Vaughn, a marketing and advertisement agency with sites across the nation. From the outside it may not look that intimidating but I got lost several times once inside even though I only worked on one of three floors. Before getting lost several times, I was given a tour by Morgan Dougherty, an account executive, which makes my confusion more embarrassing. The building itself is beautiful with several spiral staircases and quaint remnants from when the building was a furniture factory such as a cool chair tower and conveyor belts on the ceiling.
During my internship, I was meant to shadow Senior Art Director Rich Griffis, however; it turns out he and his wife had a whole child over the weekend and so he was unable to come in. Consequently, I spent my day learning about the ins and outs of the Social Media Department with Social Media Manager Alaina. Today, Alaina showed me how to look for user generated content (UGC), which is basically just pictures that other people post, to use for various Wilmington tourist accounts run by French West Vaughn. I perused countless photos of over-edited sunsets and blurry portraits before finding suitable candidates upon which I would reach out for permission to use the photo. Not going to lie, I felt like some sort of tycoon or boss running an account with tens of thousands of followers reaching out to people with 8 likes per post offering local fame and exposure.
Tomorrow I’ll be working more on the creative side of the company so we’ll see what sort of adventures that will bring.