Today was my first day at Generate Design. It is located in Six Forks, Raleigh, and up in a small office building. The person I shadowed is Tyler. He is one of a team of 5, who all take on design projects for their clients. He showed me around the office and explained the importance of certain aspects of a design factor, such as something as simple as the type and texture of the paper used. They use a website called Trello.com to help plan and organize their social media posts and their current projects.
Tyler explained that graphic design is all about culture and technology; you have to know your audience/client, and they best way to give what they want to them. From PowerPoints to business cards to logos, they meet with their client to establish an outline and clear goal, so they can start designing and putting together different drafts to be approved. He also explained the importance of making the buyer feel like their in charge, to always give them a design they’ll reject, so that they have a more satisfactory feeling of contribution to the process. He discussed my future interests for a bit, about what I hope to do in animation, and recommended a few tasks I could do to help add to my experience. He was familiar with animation and was able to give me advice on some aspects of art school applications.
Currently, one of the projects Tyler is working on is designing and formatting a PowerPoint for Governors Club. It is important to note the audience, which primarily consists of older, wealthier residents, and the aspects of their newsletter that they enjoy so he can implement those design factors into the PowerPoint itself. I’m pretty sure we will continue to work on this later this week, as well as look at some other things.