Today was especially interesting at FWV because we were working with one of the newer clients. Relay, this company is creating a screenless smartphone for kids. it has a single button that can be used to contact a parent or friend. it was our job to go through the parenting magazines and blogs and talk shows and see which segments we could find to pitch the product too. We spent a lot of time perusing daytime television networks and figuring out which ones could feature this product.
