So this week I am doing marketing at SAS. I have the pleasure of getting the marketing experience with our very own Isaac Fan. A summary of today is that I need to get Linkedin so I can network and get connections. I started off the morning with Liz Hammer who works with US marketing. Then we met Scott Batchelor who talked to us about the customer journey and how marketing works and all the different facets of it. Mr. Batchelor told me warriors in 4 by the way. It was fun talking to him. After, we went back with Liz and listened in on a conference call about certain partnership logistics. Not the most interesting thing to do, but it does give a picture to the day to day work of someone in marketing. One thing I did learn is that marketing is a broad category with employees spanning in different specialties all working together. After the conference call I met with two interns, Jack and Kate who talked to us: about SAS, life, college, etc. They were pretty much life advice givers. After we met with Courtney Vigil while she gave us a run down on what social selling is. Just another slice of what is the pie of marketing. Courtney essentially teaches people how to use Linkedin and sells products through Linkedin. The last stop of the day was meeting with Beth Bullard who works in digital marketing. I got to find out how much money it costs to put ads on stuff. Really riveting stuff. Also I learned that some deals for advertisement, if you click on the ad the company will pay like 15 cents to the website for an ad click which is cool if u want to waste other companies’ money.
SAS marketing… gave us free notebooks. So now you guys see it and we can further put out the SAS brand.
Wow! Your day sounded a bit like mine.