Today was my first day working with Valassis Digital. Valassis Digital is a digital marketing and advertising agency that focuses on using digital ads so consumers buy national brands in retail stores rather than online. Valassis Digital is special because it prides itself on its defining characteristics of massive owned intelligence and ad safety. First Valassis receives information about consumer through internet habits, IP addresses, etc. Then using all this information Valassis maps devices to physical addresses to ensure consumers are receiving the proper sorts of ads. Valassis then works with advertisement branches of companies and outside consultants to ensure the proper type of ad reaches the proper audience. Through ad auctions that occur when a site page is loading, Valassis bids to have their ad shown. Secondly Valassis is known for ad safety because they use a special algorithm to weed out robots versus people. A lot of companies do not bother to do this because it can boost their profits; however, Valassis wants to make sure they are doing the best and most accurate job for the client.
I am working specifically in the Business Development sector of Valassis Digital. The Business Development team is in charge of figuring out and implementing where the business wants to be in 3 to 5 years. The BD team works closely with the product team to figure out who/what is the competition as well as what needs to be done in order to stay a competitive company. The Business Development team has 3 main choices when achieving a client’s goal. Valassis can partner, create the product ourselves or buy the product from another company. Valassis Digital is beginning to get into the pharmaceutical advertising business so today I researched possible conferences and consultants. I made spreadsheets with information about healthcare advertising conferences and possible healthcare advertising agency consultants. Overall it was an awesome day and I learned a lot.
