Today was my last day working with Ms. Gucciardi on my website. We finalized the website and made sure that it looks good on phones as well as the computer. We also went over my ads and created a few more varieties to test color and copy. Also Ms. Gucciardi showed me the Facebook ad pages and how you can use facebook to track and control traffic to your site. We talked about warm and cold leads as well, warm being those who already know your site and cold being those who see your ad and are drawn to your site, with no prior personal connection or information. Lastly Ms. Gucciardi taught me about email funneling and how your activities on the site as well as on email can determine what sort of ads or deals you recieve. It was very interesting to learn all the behind the scenes that goes into advertising, but also a little scary to see how all your movements on the internet and tracked and analyzed. Today I focused a little more instagram ads and this weekend I will be in charge of releasing and keeping up with the dragonwing instagram. Later today we are going to release our first teaser ads and that site should be up by middle of next week. I am so happy to have had this opportunity and I have learned so much! It is so exciting learning so much and I so glad to have had such a real world experience in my field of interest!
Website Link (once released): https://dragonwingcampessentials-com.myshopify.com/
Instagram Username: @dragonwinggirl