Day 3 was a lot like the other days, research and more research. We arrived back at the office around 9:30 this morning and began completing more research about car dealerships! I now know more about car dealerships than I ever have before! While completing all this research I learned that much of the work that is done in the marketing world is about research and finding the data to enhance the product to make it sell better. We were talked through how this data that we are collecting now is going to later help sell the product, CarTrax. By collecting data about all the car dealerships in North Carolina, they can then break it down to determine the best and easiest way to go about selling the product to all the different car dealerships in Raleigh and in North Carolina. We are just completing one step to the equation in the larger scale of marketing in a whole. Tomorrow is our last day at the Entigral office and we will be breaking down our week here with Mr Self.
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