Today was an eventful and surprising day at French West Vaughn. We spent the day with the publicity and were working with one of the companies biggest clients; Wrangler Jeans. It was our job to scope out the publics general opinion of the brand. To start of we began researching the denim brand, starting with the founding all the way to the place where wrangler is today. We then learned all about the marketing goals for FWV today, find a way to make “cowboy” jeans accesible and desirable to people who don’t live in the wild wild west.
As Wrangler is one of the companies biggest clients it came as no surprise to us that it also had the biggest publicity team. Today we were part of this team. We were tasked with rounding up social media influencers who could potentially help the sale of these jeans. The influencers had to fit a very specific bill though, they needed to be from Austin Texas, needed to have an Instagram following above 5k, and they needed to LOVE Wrangler denim! When we first started it seemed very daunting, but as we continued to delve into the square-ish world of Instagram we found search buttons that helped make clear to us what exactly we needed to find. After we found this information we had to learn how to use a platform called Cision to find their emails and contact information.
The Second thing we had to do was find out about the coverage for CMA music fest, a HUGE music festival in Tennesee and a HUGE oppurtunity to sell Wrangler Jeans. We had to go online and look for websites about what to wear to the CMA music fest and copy down the links to those sites and find the authors and editors to whom FWV could send product samples.
We then sat in on a meeting with one of the Wrangler execs and we learned about all the work that goes into planning a pop up shop and how to get celebrities to to perform at these types of events for free!
All in all it was another eventful and exciting day at FWV.
This was a picture we took at lunch today, we went to Raleigh Raw, a FWV favorite!