Legos, Marketing and Campers, Oh My!

During the first day of my Work Experience Program, I was introduced to the Cra – Z – Brain environment, as well as the campers. Cra – Z – Brain focuses on the importance of early childhood education, and also acts as a track out camp for elementary school children The average camper age falls in the range of kindergartners to rising sixth graders. The first half of the camp day was geared towards working with the students and inspiring creativity, as well as getting to know the kids. We played with Legos, which sounds really arbitrary until you realize what is actually happening during this activity. Kids are given the opportunity to create freely, with no restrictions. This allows them to work in areas they are passionate about. One of the students I worked with was very excited about cars, so he designed a Lego car with the fastest speed and most stable weight distribution possible. Another child designed a house, and specifically color coordinated each room to match the purpose of the room. While these activities may seem like pointless time fillers, they let kids experience what it is like to be an engineer or an interior design artist. After spending time with the kids, I discussed advertising and the inner workings of the business with Mr. Rothrock. During this time I also created an outline of what I wish to accomplish in the upcoming weeks. I plan to spend the morning camp working on advertisement and marketing, and work with students in the afternoon. From this structure of internship, I will glean information about both business and education. After lunch, I led a camp session independently to help the kids get used to my presence in the business. Most of the revenue comes from returning members, so it was strange for the kids to see a new face on “campus”. I’m very excited to continue tomorrow, as I had a wonderful first day!

Working with a student to create a stop motion lego video, as she likes creating videos at home with her older sister.
Mr. Rothrock and I at the RTP Cra – Z – Brain location.

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