Our first day at French West Vaughn was everything we expected it to be and more, located in a cute brick walled building in the heart of Downtown Raleigh the FWV office is unassuming to the outside eye. When Kaylah and I walked in on Tuesday morning we were taken aback by the buzz of energy that greeted us at 8:30 in the morning. We were rushed into the kitchen where we were introduced to Morgan Dougherty, She gave us a tour of the office(the one that the company had been using since their inception in 1997) and we got to work. Kaylah and I had three tasks;
- Find editors who would potentially write positive reviews for ARENA swimwear
- See how NC Pork Council was being advertised after their big case (good AND bad publicity is very important)
- And Finally, find reviews for Melitta pour over coffee pots on the internet
After this we sat in on a creative meeting, where ideas for new marketing tactics were tossed around. it was enthralling to see the passion in everybody’s voices as the argued about which idea was the best and which should be implemented in advertising for NC Pork Council.
After a quick lunch we continued our work on the Arena swimwear project until it was time to go.
Overall it was a busy and fulfilling day of work at FWV and i cannot wait to see what tomorrow holds for us!