Today at French West Vaughn we worked along side the creative team of the company. This part of the company works to find social media influencers and other media outlets that can aid their clients. For example, Wrangler is one of their big clients that has been with French West Vaughn for 21 years. Wrangler is a western style clothing company. They sell hats, belts, shirts, pants, and many other things. Today we focused on the CMA (country music awards) festival. The CMA festival is a great platform for Wrangler to advertise their brand and find people to promote their product. This is where we came in. We helped look for Instagram and YouTube influencers who could possibly partner with the company to help promote the Wrangler brand. We also helped look for media outlets that talked about what to wear to the CMA awards and then later we found both good and bad reviews about Wrangler. French West Vaughn wants to find people to promote wrangler, use various media outlets that mentioned CMA and make adjustments to how they promote their brand based on the various reviews. It was really great to see how this part of the company functions. It was quite a learning experience.
