I started my day at 10:00 a.m. today meeting with Christie Dougherty, who works for HR at SAS. Christie gave us a tour of the building and showed us all of SAS’s amazing amenities. Once we finished our mini-tour we sat in for a “SAS Culture” presentation. The presentation basically gave an overview of the history as well as what SAS does. They explained that SAS does everything from finding the quickest/most cost-efficient route for Boston school buses to figuring out when a debit card is being used fraudulently. The presentation was really cool and went over many aspects of SAS. After the presentation we went over questions and ate lunch. A fun fact is that the building in which we ate lunch in, was the same building that was used to film in the Ironman 3 movie. Some of the SAS employees even got to be extras in the movie.
After lunch I met my mentor, Ms. Liz Hamner. Liz Hamner is a senior marketing partner. We got to know each other and went over my schedule for the rest of the week. Liz also told me about a project that she was working on with the Harvard Business Review. After meeting with Liz, I spent some time talking with Mr. Scott Batchlor, the marketing partner manager. He explained to me the “Customer Journey.” The customer journey is a diagram which they base all of their sales and marketing behind. The drawing that Scott drew is the picture above that I chose to feature in this post. The funnel on the left is what most companies use (and SAS used to use), while the diagram on the right is their new adopted “Customer Journey.” We also talked about the marketing as a whole, and the difference between B2B (business to business) vs. B2C (business to consumer). Tomorrow I am very excited to meet with many different people and discuss their specific part of marketing!